Social + Campaigns

I developed high-impact social media content for Mad Mex across organic and paid channels. I turned promotions and menu items into scroll-stopping creatives, optimising content to increase engagement, reach, and campaign performance.

Paid Channels

I helped drive brand awareness and campaign performance for Mad Mex through creative social media content. In collaboration with the Digital Media Manager, I optimised targeting and creative strategy while regularly analysing performance and adapting content to platform algorithms.

Behind the Lens

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Behind the Lens 〰️

I developed a Monday.com content system that enabled the production of hundreds of posts while maintaining alignment with brand content pillars and a consistent, strategic posting cadence.

I collaborated closely with restaurants and internal team members to ensure creative variety while meeting operational standards across locations.

I’m not afraid to get in front of the camera! Yes that’s me. Yes it’s free burritos every day :)

I worked closely with the Head of Marketing to identify, contract, and manage influencers for brand campaigns. This included coordinating campaign deliverables, ensuring brand alignment, and monitoring performance metrics to measure reach, engagement, and overall campaign impact.